Automotive logistics in India: Continental relies on FIEGE and Apollo Supply Chain
Over the course of its long history spanning more than 150 years, Continental AG has developed from a small rubber-processing company into one of the world’s leading suppliers in the mobility sector. FIEGE has been on board as a logistics service provider for over 20 years – and this partnership now extends as far as India.
Highlights
- Over 20 years of partnership with Continental: Since 2018, the tyre manufacturer and Apollo Supply Chain (ASC), a joint venture of the FIEGE Group, have also been working together in the Indian market.
- From Bommasandra in Bengaluru to Manesar near Delhi: ASC is responsible for inbound logistics, warehousing, stock control, production supply, finished goods management and dispatch – including components for electronic braking systems.
- A bridge between Europe and India: With over 45 branches, 350,000 square metres of logistics space and 3,500 employees, FIEGE is tapping into the potential of the world’s most populous country through this joint venture.
The United Nations Department of Economic and Social Affairs identifies 33 so-called megacities worldwide. These are defined as urban agglomerations with a population of more than ten million. Ranked fourth on the list is the Delhi metropolitan area in India, the world’s most populous country, which, as the National Capital Territory, also includes the capital, New Delhi. Since 2018, the Hanover-based tyre manufacturer Continental and Apollo Supply Chain (ASC), a joint venture of the FIEGE Group, have been working together in the Indian market – and celebrated another important milestone last year.
The joint venture began when ASC took over the in-house logistics at Continental’s Bommasandra plant in Bengaluru (Karnataka), India’s fourth-largest city. “Our colleagues at Apollo Supply Chain handle all processes along the supply chain – from goods receipt and production supply right through to finished goods inventory management,” explains David Bothe, who is responsible for Strategic Development Growth Markets at FIEGE. In 2020, ASC also took over the management of an external consolidation centre in the southern Indian coastal city of Chennai (Tamil Nadu), from where various Continental customers are supplied with materials.
Growing confidence, new orders
Following the positive experience gained from existing projects, in which ASC not only delivered reliable services but also demonstrated its ability to continuously optimise operating costs, the logistics provider was also awarded the contract for the Continental plant in Manesar (Haryana) in April 2025. In this small town, situated on the outskirts of the megacity of Delhi, Continental has specialised for several years in the development of braking systems, amongst other things.
Apollo Supply Chain is being supported in this by FIEGE. A cross-organisational team in Manesar set up all the processes for inbound logistics, warehousing, stock control, production supply, finished goods management and dispatch as quickly as possible. Components for electronic braking systems, such as wheel speed sensors, are manufactured here.
A market with great potential
The intercontinental collaboration with Continental is a fine example of how FIEGE, through its joint venture, is working to build a reliable bridge for the transfer of knowledge between Europe and the world’s most populous country. “India is one of the world’s most important economies,” says Bothe. “However, the country is not just a domestic market, but also a manufacturing hub and a source of expertise – particularly in the automotive, industrial and high-tech electronics retail sectors. We want to make this potential accessible to our customers and provide them with global logistics solutions.”
Apollo Supply Chain now operates on behalf of Continental at three sites.
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