“Long-standing experience with digital business models”: Miriam van Straelen appointed Managing Director of FIEGE Digital

The FIEGE Group is bringing Miriam van Straelen on board as Managing Director of FIEGE Digital. The digital expert brings many years of international leadership experience in building and growing digital business models and platforms as well as in digital transformation to the Greven logistics company. Her previous career stages included, amongst others, leadership roles at eBay, Paypal, idealo and Roland Berger. In her last role, van Straelen was the Managing Director Europe of Parkingeye Ltd.

Felix Fiege, who runs the fifth-generation family business as Co-CEO with his cousin, Jens Fiege explains: “In Miriam van Straelen, we are gaining a seasoned leader with a proven track record in digital business models and a clear perspective for market and customer demands. Together with our ambitious team, she will further grow FIEGE’s digital business and contribute towards an even stronger and closer interconnection between commerce, technology, data and logistics. It is our commitment to provide integral support to our customers throughout their customer journey. Therefore, FIEGE Digital forms a central part of our long-term corporate strategy.”

FIEGE’s Digital business unit develops digital and logistics-centric solutions for the entire eCommerce value chain. The offer covers everything from product search and selection to purchase, fulfilment and tracking as well as delivery, returns management and customer service. Moreover, FIEGE offers social commerce and marketplace integration, order management, order orchestration and carrier claims management. The portfolio is rounded off by data-based analyses and optimisation offers, payment and claims management as well as after-sales services and customer care.

“The customer’s overall experience is increasingly becoming the decisive competitive factor within eCommerce – even much more than the product, the price, and the marketing”, says Miriam van Straelen. “Commerce, customer experience and logistics are becoming more and more interconnected. Availability, delivery options, speed, tracking, returns and service have long outgrown being mere operational processes and nowadays crucially define the customer experience. At FIEGE, we add genuine end-to-end values for our customers by integrating our digital and logistical competencies with the customer journey. At the same time, we will incorporate relevant developments in eCommerce consistently to produce new solutions that increase our customers’ success in a dynamic market. I greatly look forward to taking on this task together with my new team here at FIEGE.”