FIEGE NOW: New product family for standardised logistics solutions
FIEGE has devised a whole new product family. Under the name of FIEGE NOW, the logistics company offers a range of fully standardised services. With this product line the Greven-based family business addresses a market segment which up to now did not quite fit in with traditional solutions operations: Businesses for which customised logistics concepts are not suitable because of small order volumes or financial circumstances.
“We repeatedly come into contact with businesses for which a customised handling of their logistics due to their low order or shipping volumes is not economical under current standards”, says Julius Wegmann, Head of Omnichannel Development at FIEGE. The goal is to open up to this market. “FIEGE NOW is a fast, clearly quantifiable and low-risk offer that carries itself because of synergy effects and is therefore affordable even for many smaller retailers.”
FIEGE is starting off with eCommerce fulfilment: “The pandemic was a major boost to e-tailing. A growing number of businesses sell their merchandise online now and therefore seek budget-friendly logistical support for this”, is how Wegmann outlines the growing demand from online shops with fewer than 100,000 shipments per year and to which FIEGE is responding with its NOW product family. “No set-up costs, no long contract terms, but instead a standardised logistical solution with a clear price tag that is ready to roll-out within a few weeks only. That is our promise”, says Wegmann.
The advantage of standardisation: “By merging volumes, we create the determining momentum which allows us to offer our tried and tested services to a very broad target group”, says Wegmann. “Next to the logistical fulfilment this also applies to our customer platform. All customers have access to real time reporting, can view their customers’ orders and modify them up until the time of shipment.”
For Peter Scherbel, member of the board of the FIEGE Group and responsible for Operational Excellence, eCommerce fulfilment is only the beginning of FIEGE NOW: “Our services portfolio is unbelievably large yet at the same time also highly individualised. That is why we aim to gradually define our services and offer them as modular, straightforward products to our customers.” The first steps in this direction have already been taken. FIEGE NOW provides scalable customer service to its clients as well as full-service receivables management. The international roll-out of FIEGE NOW is already a fixed item on the agenda for 2022.