FROM B2B TO B2CWERNS is a brand that emerged from Werner Voß GmbH, which has been supplying the wholesale trade and distributing exclusive interior design items under its Bring Adventure Home maxim since 1986. “WERNS is actually the sub-brand”, David Voß explains, adding that “it is principally the consumer brand.” Beyond this, WERNS is something of “the creative hub of Werner Voß GmbH, the lab where we get to let off steam like crazy”, he says.
And letting off steams seems to have paid off. In the meantime, WERNS has almost 210,000 followers on Instagram alone. #beyondordinary is the hashtag that says it all. It encompasses today’s zeitgeist. And when David Voß says that they are “only at the very beginning” of their B2C journey but “no longer light years away”, there is almost something comical to that statement when looking at the luminous product range.
“The animal lamps were and are the origin of WERNS”, the managing director tells us. “In the meantime, however, our product range also features wallpaper, vases, pots and furniture.” After all, so his opinion, the sky’s (not) the limit when it comes to their assortment of products, even though they serve a niche. “The interest in products with some sort of animal connection is huge. The universe is infinite.”