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Renewable energy to go now in China

Fiege takes Greenforce to one of China’s biggest online marketplaces

Münster/Beijing, 26th February 2018. Energy wrapped in a Tetra Pak is now also available in China: Within a few weeks only, Greenforce – the maker of an innovative food supplement – has entered the world’s biggest end-consumer market, with the support of Fiege. Fiege recently added Greenforce as brand number eleven to its flagship store on China’s JD Worldwide platform.

Greenforce developed a vegan revitalising drink made from peas and cocoa. Contrary to conventional energy drinks, Greenforce helps the body to build up new energy without the human organism having to tap into other energy reserves. This is achieved by removing all 20 structure-forming amino acids – the energy revivers of life – from the peas by using a unique technological procedure. Thanks to special processing, they reach the bloodstream directly through the gastric mucosa and intestinal mucosa and boost strength, endurance, concentration and well-being. As cocoa with a green soul, the drink and the powder taste like cocoa only, and not like peas. “Here at Greenforce, we want people to switch to renewable energy – even when it comes to what they eat”, is how Günter Kern, the owner and founder of Greenforce, explains his company’s mission.

Flagship store on JD Worldwide

The Bavarian company has now set its eyes on the Chinese market. The logistics provider Fiege based in Westphalia, Germany, makes this possible through its subsidiary, European eCommerce Services (EeCS). In mid-December 2017, Fiege opened a flagship on JD Worldwide. This online platform is already home to ten European brands, which cover everything from exclusive wines and healthcare products, to foods and household items. In Greenforce, another brand will access the Chinese end-consumer online market with its purely plant-based products.

“We are delighted about having found a partner in Fiege who facilitates our speedy entry into the Chinese end-consumer market”, says Günter Kern. “German products are in high demand on Chinese market places and with Greenforce we offer an exciting, innovative product to Chinese consumers which is exclusively available from our flagship store”, says Christoph Karg, Business Developer at Fiege.

Logistical handling and customs clearance

Effective immediately, the Fiege subsidiary EeCS will take charge of processing end-consumer transactions as a full-service provider for Greenforce. In addition to product placement and marketing, EeCS will handle the logistical processing, including customs clearance, for partners like Greenforce. This solution makes it possible to bring European-branded products to the Chinese end customer in five to ten days.

About FIEGE

The FIEGE Group, headquartered in Greven in Westphalia (Germany), is one of Europe’s most innovative logistics companies. A workforce of over 23,000 employed at 133 locations based in 16 countries back FIEGE and its international operations in core markets across all of Europe, and all the way to Asia. FIEGE is a fifth-generation family business that is regarded as a pioneer of contract logistics. Its modular solutions in Logistics, Digital Services, Real Estate and Ventures form the essence of its business activities. In 2021, the FIEGE Group generated 1.8 billion euros in turnover while overseeing more than four million square metres of logistics space.