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Fiege invests in robotics start-up Magazino

Robotik Entwicklung Startup
Der Roboter Toru ist bereits in der Fiege-Niederlassung Ibbenbüren im Einsatz und wird dort weiterentwickelt.

Munich, 27th February 2018. Fiege invests in German robotics start-up Magazino – together with new investors including the international technology group Körber, Cellcom and Zalando. The round is one of the largest funding rounds for robotics start-ups in Europe. The funding will enable Magazino to continue its robotics development as well as expand the company’s sales and distribution network both in Germany and internationally.

Fiege is not only a new investor, but also one of several customers that have already implemented TORU. Jens Fiege, member of the family business’ Executive Board, commented on the investment: „We will now be further consolidating our two-year partnership with Magazino and look forward to contributing even more towards the shared development of robotics in logistics. We know that this technology will decidedly define the future of logistics.“ In a distribution center in Northern Germany, several of the intelligent robots support the Fiege warehouse team in picking shoes that have been purchased online. To continue its rollout of this technology, Fiege has already ordered 30 additional robots from Magazino.

Magazino develops and builds perception-driven, mobile robots that automate the handling and transport of goods within intralogistics, in a flexible and scalable way. The startup’s technology enables dynamic warehousing and order picking as well as intelligent material disposition in e-commerce and assembly lines. With the ability to handle individual objects fully autonomously, Magazino closes one of the central gaps in the automation of manual logistics processes which opens up new opportunities to make processes – and companies – more efficient.

Through their financing, the investors secure access to Magazino’s pioneering technology including the software stack ACROS (Advanced Cooperative Robot Operation System), which forms the “brain” of the robot. This software stack is designed to allow non-deterministic, perception-driven robots to operate in environments that were originally made for humans.

“The Magazino team has developed real innovations with its robotics solutions that have the potential to make a lasting impact on intralogistics,” says Michael Horn, Member of the Executive Board of Körber AG. “The partnership offers decisive added value, in particular for customers of our Business Area Logistics Systems. At the same time, our investment strengthens our position in a competitive market environment. In addition, as part of our digitization initiatives, we will work with the Magazino team to drive forward future-oriented developments.”

David Schröder, Senior Vice President Convenience at Zalando: “Logistics is one of our core competencies; driving customer satisfaction, the scalability of our business, and efficiency of operations. We believe pairing passionate employees with cutting-edge technology leads to the best possible results in all three dimensions. Our investment into Magazino grants us access to a leading technology that is highly compatible with our existing infrastructure and can be deployed flexibly to support employees in our fulfillment centers.”

Frederik Brantner, co-founder and CEO of Magazino GmbH, comments: “We are delighted to have such an impressive group of investors backing us. With the involvement of leading technology corporations, as well as the largest European players in e-commerce and fulfillment, Magazino is perfectly positioned for continued growth.”

Magazino’s product portfolio includes a number of robot systems that are used for various operations, depending on the shape, weight and size of objects. The central development is the mobile order picking robot TORU: Whereas, previously, only entire load carriers such as pallets or boxes could be automatically retrieved, TORU enables the picking and handling of individual objects, such as shoe boxes. Using 3D camera technology and numerous sensors, the robots can localise, identify and securely grasp objects on shelves. Having been ‘picked’, TORU stores objects for transportation before delivering them to the desired destination. The development of this technology means that, for the first time ever, the process “Pick-by-Robot” becomes a reality, working in parallel with human coworkers.


The FIEGE Group, headquartered in Greven in Westphalia (Germany), is one of Europe’s most innovative logistics companies. A workforce of over 23,000 employed at 133 locations based in 16 countries back FIEGE and its international operations in core markets across all of Europe, and all the way to Asia. FIEGE is a fifth-generation family business that is regarded as a pioneer of contract logistics. Its modular solutions in Logistics, Digital Services, Real Estate and Ventures form the essence of its business activities. In 2021, the FIEGE Group generated 1.8 billion euros in turnover while overseeing more than four million square metres of logistics space.